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Where ideas, insights and provocation come together

Why Collide? Because we wanted somewhere to collect the thoughts, debates and sometimes even arguments that bounce around our agency every day.

A place where we could share the discussion and debate that informs the work we do. The thoughts that anchor our understanding and inspire our creativity.

Read the latest issue below:

Collide 25#04

 

25#04

In this month’s Collide:

 



 

#01 - Control. Create. Repeat. 

AI promises to protect us from the ‘indignity’ of labour and busywork. But when creative professionals work with generative AI, are they writing their creative epitaph or drawing on new tools? Illustrator Lucy Johnson and writer Sophie Baker explore how it feels when the robots are after your pay cheque.

 

#02 -  Chained to the algorithm

Mike Cook explores how YouTube and the garden centre make us comfortable living in our bubbles.

 

#03 -  Collide Conversations: Unsuccessfully farming bees

For years, trends forecasters have been predicting the slow death of bricks-and-mortar retail. After Covid, Amazon and TikTok Shop, the latest potential threat is shopping via AI. But does it represent a fundamental shift in behaviour or just another step on the way on to a frictionless future? Ben Meakin and Alex Smith chatted over the practical and the principles with Collide.

 


 

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